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Our Team


Tom Matzzie
Founder, President & CEO

Tom Matzzie is Founder, President and CEO of Ethical Electric, a renewable energy company empowering utility customers to cut emissions and support clean energy through 100 percent renewable electricity. For more than a dozen years Tom built big online communities for causes that disrupted incumbents in the space. His work developed innovations that today are best practices in online civic engagement. He is a widely recognized expert in this field. The New York Times Magazine profiled Tom’s work with calling him "a rising star." He has raised more than $150 million online from millions of cause-related donors and continues to advise causes and companies in the social impact sector.

In addition to leading the Ethical Electric team, Tom applies his deep experience in cause marketing to the customer acquisition program.

Twitter: @TomMatzzie


Jim Wiseman
Chief Financial Officer

Jim is Chief Financial Officer of Ethical Electric. Jim has more than 20 years of experience with successful publicly-traded companies such as LightSquared/SkyTerra, MicroStrategy and Discovery as well as several startup businesses. Jim has participated in significant fund raising activities, including over $3 billion in complex financial instruments as well as successful M&A activities that include the take-private sale of SkyTerra at an enterprise value of $1.85 billion. He has directly supervised international businesses and finance teams in Europe, Canada, Asia and Latin America, and Jim’s experiences, including seven years with Arthur Andersen, allow him to be hands-on with respect to financial reporting and taxation. Jim has managed extensive ERP, FP&A and BI systems implementations leveraging these systems to provide timely and accurate metrics, insights and business intelligence to executive teams.


Tom Crowder
Chief Marketing Officer

Tom is Chief Marketing Officer of Ethical Electric where he helps increase the number of people taking advantage of the company’s 100 percent renewable energy products.  Over the course of his career, Tom has worked across a wide range of industries from telecom to financial to travel and tourism.  Tom was Vice President of Marketing at Verizon where he helped launch Verizon’s bundle solutions for residential customers. And he worked at J. Walter Thompson and other advertising agencies where his programs were recognized by national advertising organizations and included in Advertising Age magazine's best TV commercials list.


Chris Perrault
Chief Operating Officer

Chris is the Chief Operating Officer of Ethical Electric.  Chris has deep experience in retail energy, and was most recently Vice President of Federal Relations at Direct Energy.  There he represented both Direct Energy and parent company Centrica in advocating for energy efficiency and a price on carbon among other issues.  Previously, Chris had responsibility for Direct Energy’s North American strategy on climate change where he managed Direct Energy’s practices and policies both internally and externally.  Additionally, Chris held operations roles at Direct Energy, Constellation NewEnergy, and AES NewEnergy, where he helped build some of the largest energy retailers in the country.  Chris started his career in energy as Director of Utilities for PepsiCo Restaurants where he negotiated some of the first retail electricity contracts as the California market opened.


Paul St. Louis
Vice President, Operations

Paul is Vice President, Operations of Ethical Electric.  Paul is an expert in operations for competitive energy companies, and prior to joining Ethical Electric, he spent over 20 years in the energy industry, holding leadership positions with companies including Hess, Sunoco, Southern Company, and Direct Energy.  Paul has spent the last several years developing solutions for commercial and residential customers in deregulated energy markets across the US and Canada.


Richard Graves
Vice President, Corporate & Business Development & Co-founder

Richard leads investor and partner relations for Ethical Electric. Richard joined Ethical Electric as a veteran of clean energy entrepreneurship and mission-related investing. He served as Vice President, Project Finance for Mosaic, Online Organizer for the Webby nominated 17 million-person TckTckTck campaign, and as an angel investor in and founding advisor to startups such as Nextility, SparkFund, Faraday Bicycles, and  He was a NextGen Fellow in Mission Related Investing and before graduating from Macalester College developed the first student-led Clean Energy Revolving Fund.


Daniel Murray
Vice President, Data Services

Daniel is Vice President, Data Services at Ethical Electric where he is responsible for data management, architecture, modeling and infrastructure.  Prior to joining the company, Daniel served as the Finance Data Manager for President Obama's re-election campaign. He has worked on dozens of political campaigns around the U.S. bridging the gap between technology and politics, and he is an experienced leader of data professional teams.

All photos by Tina-Jane Krohn, Life and Times Production